Picture:
Unparalleled brightness, incomparably beautiful colors
Step into a new realm of realism. Unlike other TVs, our expanded color volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
As bright as nature, dazzling and vibrant worlds
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
Definitive contrast
Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.
Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Beautiful colors. Any angle. Any environment.
Everywhere’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center.
Sound
Our most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first upward-facing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.
Theater-like surround, pictures and sound in harmony
Feel like you’re in the cinema. Acoustic Multi-Audio+™ with the Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.
Unprecedented overhead surround sound with Beam Tweeter
Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.
